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"Marketing is a contest for people's attention."
- Seth Godin

Running a successful collision repair business requires more than just the technical skills necessary to repair vehicles. A thorough understanding and practice of solid financial management skills is also needed. Through the Acoat Selected program collision repair professionals can learn everything from business financial basics to solutions for complex accounting scenarios. Regardless of your financial management skill level there exists an Acoat Selected course or consulting engagement to fit your needs. Entry level or seasoned professional, we have you covered.

We are proud to offer the following educational courses in this area:

Collision Repair Center Marketing (in-person)
This course has been developed to help you understand and implement the critical fundamentals of marketing, including: 

  • Increase your understanding of "what is marketing?"
  • Formulate a marketing strategy
  • Build an effective marketing plan
  • Define your objectives: Your business goals
  • Determine your market potential
  • Review your market and your competition
  • Define and refine your service
  • Create your own Unique Selling Proposition (USP)
  • Segment your target customer and understand how to market to consumers, insurers, dealerships, and fleet owners
  • Establish pricing and available resources to execute and support your plan
  • Determine promotional strategies and tactics
  • Create a marketing budget
  • Create an action plan and understand how to monitor results
  • Pilot test your ideas
  • Calculate return on investment (ROI)

To register for scheduled in-person training classes or for online training, please visit