“Selling” has become even more important, and difficult, than it has ever been in our industry before. Today, many drivers decide not to repair “minor” damage on their vehicle and have learned to live with the fact that their pride and joy is no longer perfect. In most cases, the repair would be less than their insurance deductible but exceeds their annual budget for vehicle maintenance. This creates an entire market for collision repair that often requires an alternate sales approach.
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